Discussion Topic: Personal Branding

Photo: 'Split Personality' by j-No CC-BY-NC-ND 2.0

Photo: ‘Split Personality’ by j-No CC-BY-NC-ND 2.0

Managing your professional identity in the 21st century is a complex task, how you are perceived as a professional is influenced by so many things. Everything you do: the way you act in meetings, the way you write, the way you dress and every tiny thing you do online can all influence how your actions are interpreted by colleagues.

The International Librarians Network is all about learning more about the library and information professional around the world, but there are also many things we can learn from other professions. There is a growing movement in the business world to consider our identities as a ‘personal brand’ allowing you to proactively shape how you are perceived just like companies can shape their brands. There are many resources available to help you build your personal brand and get the most of out of your career and for the next two weeks, we will be exploring how they can be applied to the world of libraries.

Photo: 'overload google with good stuff' by Will Lion CC-BY-NC-ND

Photo: ‘overload google with good stuff’ by Will Lion CC-BY-NC-ND

Here are some questions to get you and your partner started in thinking about your personal brand:

  • Have you ever had a meeting with a colleague in which you felt your message was not being received? What did you do about it?
  • What social media platforms do you use? Do you use them for personal purposes or professional ones? How you manage this?
  • Do you have your own website or blog? How does this represent you professionally?
  • Do you know where you want to be in your career in 5 years? How are you creating the professional you want to become?

As always, please join our discussion in the comments below, on our Facebook page or by joining the conversation on twitter using #interlibnet.


  1. […] Our Director of Technical Operations, Kate Byrne, will be running a live Twitter chat on our discussion topic on Personal branding. […]

  2. asha arora · · Reply

    Enthusiasm as well as attitude to learn new things are very much required for personal branding

  3. there are need high self-enthusiasm to develop personal branding.

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